Liverpool News
The highly anticipated ‘LFC x LeBron: Chapter 2’ collaboration brings together two legendary figures from Los Angeles and Liverpool.
The highly anticipated ‘LFC x LeBron: Chapter 2’ collaboration brings together two legendary figures from Los Angeles and Liverpool.
Today marks the launch of this transatlantic partnership between the world’s most renowned basketball player and a dominant force in the football world.
Expanding on the success of last year’s capsule collection, Chapter 2 seamlessly blends timeless basketball styles with cutting-edge football attire, all presented in a striking black, blue, and gold color scheme
The collection includes a black short-sleeve stadium jersey, basketball jersey, shorts, football jacket, and T-shirts.
The gold detailing features ‘You’ll Never Walk Alone’ for LFC and LeBron’s motto ‘Strive for Greatness’.
Additionally, there is a pair of trainers in the collection, the LFC x LeBron Nike NXXT Gen Amplified, with an Akron-inspired sole and AirZoom cushioning.
The campaign imagery is led by LeBron and Liverpool players like Alisson Becker, Andy Robertson, Missy Bo Kearns, Taylor Hinds, and Virgil van Dijk.
LeBron and Van Dijk are prominently featured in the campaign, which will be promoted in various locations including outside the Kop, Niketown London, Los Angeles, and New York City.
Liverpool captain Virgil van Dijk expressed his excitement about the collaboration with LeBron, while Taylor Hinds mentioned that it’s another exciting venture.
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